BlogWhy Google ads
Google Ads is Google’s online advertising program, this program allows you to run online ads to reach audiences or your potential customers that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad,and similarly CPA,where you will pay for sale or conversion for your campaigns.
Here Are Five Reasons Why You Should USe google Ads:
1.Google’s massive reach: where Your products or services can reach to massive audience digitally. 2.Get quicker results than with SEO: With google ads you can Get into first page of SERP whereas getting that result with organic seo is time taking process. 3.Earn more conversions: With right marketing strategy Like targeting potential customers by using right keyword match type .. we can get more converstion or sales .
4.Geotargeting – Ensure you are targeting your ads to the right geographic locations. If your audience are pertaining to local location we can target that particular location and reach to local customers.We Can target On interest ,demographics,age and gender and etc into considerations and by those database we can again retarget them and improve more ROI.
5.Maximize ROI with different bidding strategies:There are Different bidding strategy in Google ads and based on our requirement we can choose the bidding strategy.
- CPC bidding is used if your goal is to drive website traffic.
- CPM bidding, which stands for “cost per thousand viewable impressions,” is what Google recommends if you’re trying to build brand awareness. With this strategy, you choose an amount of money you’re willing to pay for 1,000 people to see your advertisement in full view. It’s only available on the Google Display Network, not the search network.
- CPA bidding is what Google recommends advertisers use when they’re focused on conversions like purchases or sign-ups or App Install. etc
Digital marketing is increasing drastically and phenomenally. It isn’t surprising that every business who has online presence wants to explore market opportunities through the digital marketing platform. This has given rise to new career opportunities in the...
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